Our Focus in Prime Central London

Kensington & Chelsea represents one of London's most established prime residential markets, characterised by limited supply, internationally recognised addresses and a diverse stock of period and purpose-built properties.

Novus focuses on opportunities where refurbishment, reconfiguration, subdivision or thoughtful repositioning can enhance the quality and commercial potential of an existing asset.

Belgravia and Knightsbridge combine exceptional residential addresses with proximity to London's leading retail, hospitality and cultural destinations.

Opportunities are highly asset-specific, with value often dependent on configuration, condition, tenure, planning potential and the quality of execution. Our approach therefore begins with detailed assessment at property level rather than a predetermined investment model.

Mayfair and Marylebone combine prime residential demand with a significant concentration of commercial, hospitality and mixed-use property.

This diversity can create opportunities across residential refurbishment, mixed-use repositioning and hospitality-led projects, particularly where existing buildings can be adapted to meet contemporary occupier and operational requirements.

Westminster and Victoria benefit from exceptional connectivity and a diverse mix of residential, commercial, hospitality and institutional uses.

We assess opportunities where existing buildings may benefit from refurbishment, reconfiguration or a broader repositioning strategy, with particular attention to planning, design, operational requirements and the intended exit.

Notting Hill and Bayswater combine established residential neighbourhoods with significant ongoing investment and regeneration across the wider West London market.

Larger period properties, residential blocks and mixed-use assets can present opportunities for refurbishment and reconfiguration, subject to the characteristics and planning position of each property.

South Kensington and Earl's Court occupy a strategic position within West London, combining established prime residential areas with strong international, cultural and hospitality demand.

Novus considers residential, mixed-use and hospitality opportunities where development, refurbishment or operational repositioning can unlock the longer-term potential of the asset.