Our Areas of Expertise
Prime Central London Development
We identify and assess value-add opportunities across Prime Central London, with a focus on assets where refurbishment, reconfiguration, change of use or redevelopment can enhance both usability and value.
Our approach considers the complete project lifecycle, from acquisition and feasibility through development and exit.
Residential & Mixed-Use Conversion
We work with residential, commercial and mixed-use buildings where a more efficient configuration can unlock additional value.
Strategies may include commercial-to-residential conversion, subdivision of larger buildings into individual apartments, refurbishment, layout optimisation and repositioning for sale or rental.
Hospitality & Serviced Accommodation
Novus acquires, develops and repositions hospitality assets, including hotels and serviced accommodation.
Our approach combines physical improvement with operational strategy, considering refurbishment, branding, guest experience, revenue optimisation and the appropriate long-term ownership or exit structure.
Investment & Development Advisory
We advise across the full real estate investment process, from opportunity assessment and feasibility to project structuring, development coordination and exit planning.
Our role is to bring together the commercial, financial and technical elements required to move a project from opportunity to execution.
Prime Central London Development
Residential & Mixed-Use Opportunities
Prime Central London contains a significant stock of period buildings, mixed-use properties and larger residential assets where thoughtful repositioning can unlock additional value.
Novus assesses opportunities based on location, existing use, configuration, planning potential, development cost, achievable values and the most appropriate exit strategy.
Depending on the asset, the strategy may involve refurbishment, reconfiguration, subdivision into individual apartments, commercial-to-residential conversion or the optimisation of existing residential and commercial space.
Where appropriate, completed units may be sold individually, retained for long-term residential letting or operated as serviced accommodation. The strategy is determined at project level according to the characteristics of the asset and prevailing market conditions.
Hospitality & Serviced Accommodation
Hospitality assets require both a property strategy and an operating strategy. Novus approaches hotels and serviced accommodation with both considerations in mind.
We assess acquisition opportunities, refurbishment requirements, positioning, room configuration, guest experience and operational potential before establishing the appropriate development plan.
Following completion, an asset may be operated on a long-term basis, repositioned with an experienced hospitality partner, or prepared for an eventual sale depending on the investment strategy.
This integrated approach allows physical improvements and operational performance to be considered together from the outset.
Unlocking Value Through Better Use of Space
Many central London properties have layouts, uses or configurations that no longer reflect their full potential. Novus identifies opportunities to reposition these assets through intelligent conversion and reconfiguration.
Conversion & Reconfiguration
Conversion
We assess commercial, mixed-use and other suitable assets for conversion into residential or alternative uses, subject to planning and regulatory requirements.
Reconfiguration
Larger buildings can be reorganised into more efficient layouts or subdivided into individual units, improving functionality and creating multiple potential exit strategies.
Value Creation
Refurbishment, design improvements and more efficient use of existing floor area can enhance the quality, marketability and commercial potential of an asset.
Every project is assessed individually, with planning, construction cost, market demand, operational strategy and exit values considered before execution.
Residential Development & Exit Strategies
Novus structures residential projects around the characteristics of each asset rather than applying a single predetermined investment model.
For larger properties and residential blocks, value may be created through refurbishment, subdivision, improved layouts and the creation of individually marketable units.
Depending on the project, completed assets may be sold on a unit-by-unit basis, disposed of as a whole, retained for long-term AST rental or operated within a serviced accommodation strategy.
Exit planning begins at the acquisition stage. Purchase price, development cost, programme, market demand and projected values are considered together to ensure that the development strategy remains aligned with the intended commercial outcome.
Asset Operations & Serviced Accommodation
For selected assets, Novus remains involved beyond the development stage and participates in the operational strategy of the property.
Residential units may be positioned for traditional long-term letting or, where appropriate, operated as professionally managed serviced accommodation and short-stay residences.
In hospitality projects, our approach considers both the physical asset and its operating model, including refurbishment, positioning, guest experience, revenue strategy and ongoing management.
Maintaining an operational perspective during the acquisition and development stages allows decisions on layout, specification and capital expenditure to be aligned with the intended use of the completed asset.
This creates a continuous process from acquisition and development through to operation, stabilisation and eventual exit.
